eCommerce, Uncategorized

Anyone Can Master The Skills To Become Good At Video Marketing — Marketing Secrets

Ever thought of making a video for your product or service? If you are at all involved in a small online or other business, you probably answered yes.

This fantastic blog has all the information and tips you will need to get you started like a pro!

TIP! Great content is critical if you want a video to go viral. Your video could go viral even if you do not own an expensive camera. While video marketing can be quite effective, it also requires resources like information, time and skill to get it up and running.The following advice in this piece ought […]

via Anyone Can Master The Skills To Become Good At Video Marketing — Marketing Secrets

Art, Bipolar, PTSD, and Daily Life with Etsy, eCommerce, Uncategorized

108 Years of Service and Supplies to U.S. Artists from a Small Business


https://www.dickblick.com

I can remember shopping for art supplies at a not-very-close Dick Blick Art Materials store with my best friend years ago back in college. There are approximately 65 such physical stores throughout the country, and you can order online at Blick Art Materials Online (of course).

My friend and I used to love browsing the store and picking out just the right shades of pencils and sketch pads in my case, and paints and canvas in hers. We would dream of being professional artists someday. It was a small but tightly packed store where the very smell of creativity seemed wrap around around you like a blanket. A place where the employees, who were artists themselves, were always friendly and knew their stuff. To us, it was Heavenly.

According to Wikipedia, “Blick Art Materials is a family-owned retail and catalog business that supplies professional and amateur artists, students, scholastic art programs, and to anyone else who requires art supplies for business or pleasure.”

In 1911, Dick Blick and his wife, Grace, worked from their kitchen to start the company with their first mail order product. It was called the Payzant Pen. 108 years later, Blick Art Materials offers over 90.000 products for artists and students. THAT is a small business success story!

Payzant_pen
The Payzant Pen created by Dick Blick and his wife in 1911.

Here is just a small list (with affiliate links) of some of the sections to browse when shopping with Blick :

Fabulous Crafts:

Sculptors:
www.dickblick.com

Painters:

Knitting/Crochet:

Drawing:

www.dickblick.com

Plus many other supplies you’ll love!

Hopefully you will find these links useful and if you choose to get supplies from Blick, I know that you will be very pleased with the quality.

Have A Fabulous Day!

Keep Smiling! They’re Contagious!

 

Bipolar, PTSD, and Daily Life with Etsy, eCommerce, Uncategorized

Female Entrepreneurs: Launching a New Business Guide — When Women Inspire

A fantastic Blog Post with amazing advice if you are considering opening your own business. A must-read!

If you are considering launching a new business, then here are a few tips to help you set it up. Let’s do this, female entrepreneurs!

via Female Entrepreneurs: Launching a New Business Guide — When Women Inspire

Have a Fabulous Day!

Keep Smiling! They’re Contagious!

 

My Obligatory Affiliate Links:

For you:  Save 35%! The more you buy, the more you save with this Meds Biotech CBD & Turmeric Capsules special offer.

For Your Dog: 6-Inch Jumbo Bully Sticks (3 Pack)

 

Bipolar, PTSD, and Daily Life with Etsy, Uncategorized

The Importance of Customer Service

 

customerservice
Customer Service can make or break a business

After spending hours in chats and researching forums for the last four days, I am finally able to post again!! Did you miss me? Well of course not. But I can always hope!

All of the time spent attempting to correct an issue made me realize that only the big companies can get away with lousy customer service. Us ‘Little Guys’ have to be a thousand times better than they are just to be considered to have good customer service.

Word of mouth can make, or break, a small business with just a few small words.

For instance, when I purchase items from small business sellers online (whether it be from Etsy, Ebay, Mercari, wherever), if it’s an actual business (not just someone selling for a quick buck), the items arrived nicely packaged and usually wrapped in pretty packaging. When you purchase from a big business, you get a box with what you ordered and a packing slip. Maybe some packing peanuts, or those giant plastic bag bubbles.

If you have an issue with big business, you call a call center who knows where, with who knows how many people in it, and you will never get the same person twice. If you are lucky. Some places do not even have that, all you get is documents and forums to search. It can take weeks sometimes to solve a simple issue! If it ever does get solved! (I have discovered that banks are the WORST – they got your money already – they couldn’t care less.)

If you have an issue with a small business, you most likely will speak to one person – a manager or the actual owner. That person, in the interest of keeping a happy customer, will more than likely attend to the matter immediately and resolve the issue with you quickly to your satisfaction.

In my almost 50 years on this Earth, I have learned that customer service is a quality that is severely lacking in this world today. I have noticed many, many people, as well as myself, will go out of their way, and spend a bit more, to deal with people that are friendly, smiling, and genuinely care about their customers.

There’s a local convenience store/gas station that I go to regularly. It is owned and operated by a local woman and her daughter. Every time that I go in they say hello to me by name and ask about my husband and dogs, also by name. There are always a few old timers at the tables drinking coffee, or having a bite to eat while they read the morning paper (yes, people still do that!). I never buy a lot there, but gas, sodas, maybe a sandwich, jerky for the dogs, you know, little stuff. I go there for the human interaction as well as the convenience (it’s 3 miles away from home). The place may be small and out in the boonies, but it always has customers in it, and they are always smiling.

Do you have local businesses that you prefer for the customer service?

What is your customer service policy?

Have any customer service horror stories to share? Go ahead – vent to me! Hint: Businesses can have horror stories too!

Have a Fabulous Day!

Keep Smiling! They’re Contagious!smiley

Check out my Etsy Shop for some fabulous Handmade & Vintage Jewelry

Shop Post SAVENOW

Bipolar, PTSD, and Daily Life with Etsy, Uncategorized

Using Twitter for Small Business

img.pngtwitter

As a small business owner, it is important to keep track of what topics are important to your customer base, the things that they care deeply about. This enables you to identify with them on a personal level and the better you know your customer, the better your advertising results will be!

Twitter is the ideal place to form relationships with millions (and millions!) of potential customers, other small businesses, big businesses that offer small business services and solutions, as well as meet some fantastic new people!

In the last 5 years, I have gained 12.6K followers and had a fabulous time doing it! No I am not on Twitter 24/7, I try to schedule tweets ahead and use an app to send them at regular intervals (when I remember to set it up!), then I simply maintain the relationships I have and build new ones daily. I get tons of traffic in my Etsy shop from Twitter, plus a great deal of Brand Awareness out there as well.

Tops Tips for Twitter

Profile – Writing a good profile is essential. You have a very small space to tell people who you are, what you are about, and what you do. Make it short, but good. Include a picture of yourself, or your products if possible. If you have a website, make certain the address in your profile. How will people buy if they can’t find your site?

Posts – PICTURES, PICTURES, PICTURES!! Honestly, I rarely even look at a post without some sort of picture or graphic, and more than likely neither does anyone else. People are simply visual oriented, grab their attention with a great photo, short description, and a link directly to your product page. (You would be amazed how many people send out tweets with fabulous products, but no way to buy them!) Photos should be clean, crisp, and should represent your product or services well.

The maximum image size for Twitter expanded is 1024×512 pixels, and 506×263 pixels collapsed. The maximum file size is 5MB for photos and gifs on mobile, and 15MB on web.

There is no right or wrong number of tweets, or times to send them, that you should be sending each day. Just keep in mind your followers. Tweeting the exact same thing all day, every day will get tedious and boring, mix it up!

Hashtags – This is where lots of people just seem to lose it. Some use way out of whack tags that have nothing to do with their business, and others simply don’t use any, plus everything in between! Many people follow hashtags (yes, you can do this) instead of specific accounts because this shows anything at all tweeted using that tag. If one is looking specifically for antiques, or opals, or paintings, or web design, for instance, they would see yours, and your competitors for comparison. Without hashtags, you will NOT show up in those feeds.

Using the hashtags that are suggested by Twitter will get you the most attention. To see these, simply start typing a hashtag (with symbol) in your tweet, Twitter has an autofill feature that will suggest some, use them if they apply.

Pin A Tweet – Many people don’t realize that they can ‘pin’ a tweet to the top of their profile page so that it is the first that people see when they look at your profile – this is also the twee that will get re-tweeted for you the most. This tweet should lead directly to your desired location (website, blog, whatever), and it should be updated regularly. How often is up to you, I change mine daily.

To do this, simply send the tweet you want to pin and then view it. On the upper right hand corner there is a little downward arrow that allows the option of pinning it to your profile. It’s just that easy!

Strategy –  Basically, Twitter is a ‘you scratch my back, and I’ll scratch yours’ type of place. You re-tweet others in the hopes that not only will your followers find the info useful, but also hoping that the original poster will then re-tweet your posts as well. This is how you get exposure. Following and re-tweeting the accounts that you find interesting, helpful, or useful to you and your followers is what helps you grow.

Get involved in conversations, comment on tweets, in essence, just engage people, and you will grow a following quickly.

Links to your other social media sites will also gain followers on those platforms as well!

Add new people that you follow every day – this will ensure your growth daily. Yes, you may also lose some as well, but you will see much more growth than loss if you choose accounts that have shared interests, goals, etc. just like you do on other social media.

If you would like to follow me on Twitter, click here CathysCraftyDesigns on Twitter

Feel free to DM me with any questions or help you may need!

Have A Fabulous Day!!

Keep Smiling! They’re Contagious!!