The Importance of Customer Service


Customer Service can make or break a business

After spending hours in chats and researching forums for the last four days, I am finally able to post again!! Did you miss me? Well of course not. But I can always hope!

All of the time spent attempting to correct an issue made me realize that only the big companies can get away with lousy customer service. Us ‘Little Guys’ have to be a thousand times better than they are just to be considered to have good customer service.

Word of mouth can make, or break, a small business with just a few small words.

For instance, when I purchase items from small business sellers online (whether it be from Etsy, Ebay, Mercari, wherever), if it’s an actual business (not just someone selling for a quick buck), the items arrived nicely packaged and usually wrapped in pretty packaging. When you purchase from a big business, you get a box with what you ordered and a packing slip. Maybe some packing peanuts, or those giant plastic bag bubbles.

If you have an issue with big business, you call a call center who knows where, with who knows how many people in it, and you will never get the same person twice. If you are lucky. Some places do not even have that, all you get is documents and forums to search. It can take weeks sometimes to solve a simple issue! If it ever does get solved! (I have discovered that banks are the WORST – they got your money already – they couldn’t care less.)

If you have an issue with a small business, you most likely will speak to one person – a manager or the actual owner. That person, in the interest of keeping a happy customer, will more than likely attend to the matter immediately and resolve the issue with you quickly to your satisfaction.

In my almost 50 years on this Earth, I have learned that customer service is a quality that is severely lacking in this world today. I have noticed many, many people, as well as myself, will go out of their way, and spend a bit more, to deal with people that are friendly, smiling, and genuinely care about their customers.

There’s a local convenience store/gas station that I go to regularly. It is owned and operated by a local woman and her daughter. Every time that I go in they say hello to me by name and ask about my husband and dogs, also by name. There are always a few old timers at the tables drinking coffee, or having a bite to eat while they read the morning paper (yes, people still do that!). I never buy a lot there, but gas, sodas, maybe a sandwich, jerky for the dogs, you know, little stuff. I go there for the human interaction as well as the convenience (it’s 3 miles away from home). The place may be small and out in the boonies, but it always has customers in it, and they are always smiling.

Do you have local businesses that you prefer for the customer service?

What is your customer service policy?

Have any customer service horror stories to share? Go ahead – vent to me! Hint: Businesses can have horror stories too!

Have a Fabulous Day!

Keep Smiling! They’re Contagious!smiley

Check out my Etsy Shop for some fabulous Handmade & Vintage Jewelry


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