As a small business owner, it is important to keep track of what topics are important to your customer base, the things that they care deeply about. This enables you to identify with them on a personal level and the better you know your customer, the better your advertising results will be!
Twitter is the ideal place to form relationships with millions (and millions!) of potential customers, other small businesses, big businesses that offer small business services and solutions, as well as meet some fantastic new people!
In the last 5 years, I have gained 12.6K followers and had a fabulous time doing it! No I am not on Twitter 24/7, I try to schedule tweets ahead and use an app to send them at regular intervals (when I remember to set it up!), then I simply maintain the relationships I have and build new ones daily. I get tons of traffic in my Etsy shop from Twitter, plus a great deal of Brand Awareness out there as well.
Tops Tips for Twitter
Profile – Writing a good profile is essential. You have a very small space to tell people who you are, what you are about, and what you do. Make it short, but good. Include a picture of yourself, or your products if possible. If you have a website, make certain the address in your profile. How will people buy if they can’t find your site?
Posts – PICTURES, PICTURES, PICTURES!! Honestly, I rarely even look at a post without some sort of picture or graphic, and more than likely neither does anyone else. People are simply visual oriented, grab their attention with a great photo, short description, and a link directly to your product page. (You would be amazed how many people send out tweets with fabulous products, but no way to buy them!) Photos should be clean, crisp, and should represent your product or services well.
The maximum image size for Twitter expanded is 1024×512 pixels, and 506×263 pixels collapsed. The maximum file size is 5MB for photos and gifs on mobile, and 15MB on web.
There is no right or wrong number of tweets, or times to send them, that you should be sending each day. Just keep in mind your followers. Tweeting the exact same thing all day, every day will get tedious and boring, mix it up!
Hashtags – This is where lots of people just seem to lose it. Some use way out of whack tags that have nothing to do with their business, and others simply don’t use any, plus everything in between! Many people follow hashtags (yes, you can do this) instead of specific accounts because this shows anything at all tweeted using that tag. If one is looking specifically for antiques, or opals, or paintings, or web design, for instance, they would see yours, and your competitors for comparison. Without hashtags, you will NOT show up in those feeds.
Using the hashtags that are suggested by Twitter will get you the most attention. To see these, simply start typing a hashtag (with symbol) in your tweet, Twitter has an autofill feature that will suggest some, use them if they apply.
Pin A Tweet – Many people don’t realize that they can ‘pin’ a tweet to the top of their profile page so that it is the first that people see when they look at your profile – this is also the twee that will get re-tweeted for you the most. This tweet should lead directly to your desired location (website, blog, whatever), and it should be updated regularly. How often is up to you, I change mine daily.
To do this, simply send the tweet you want to pin and then view it. On the upper right hand corner there is a little downward arrow that allows the option of pinning it to your profile. It’s just that easy!
Strategy – Basically, Twitter is a ‘you scratch my back, and I’ll scratch yours’ type of place. You re-tweet others in the hopes that not only will your followers find the info useful, but also hoping that the original poster will then re-tweet your posts as well. This is how you get exposure. Following and re-tweeting the accounts that you find interesting, helpful, or useful to you and your followers is what helps you grow.
Get involved in conversations, comment on tweets, in essence, just engage people, and you will grow a following quickly.
Links to your other social media sites will also gain followers on those platforms as well!
Add new people that you follow every day – this will ensure your growth daily. Yes, you may also lose some as well, but you will see much more growth than loss if you choose accounts that have shared interests, goals, etc. just like you do on other social media.
If you would like to follow me on Twitter, click here CathysCraftyDesigns on Twitter
Feel free to DM me with any questions or help you may need!
Have A Fabulous Day!!
Keep Smiling! They’re Contagious!!